Tuesday, September 13, 2011

Violins and Shining Hair.


In a Pantene commercial, a deaf violinist is constantly being bullied by a rival musician who is a pianist. At one point in the commercial, the deaf girl's rival smashes her violin to the ground, inevitably damaging the instrument. A street performer motivates the deaf girl to follow her passion of playing the violin, in as much as a disability will allow her. Towards the end of the commercial, the violinist participates in a musical contest with her rival. After the pianist plays a vigorous piece, the deaf girl arrives on stage with luscious, shining hair; her once damaged violin is repaired with tape.
Although it is questionable whether such a damaged instrument can be played, the tape represents how the deaf violinist was 'repaired' by the street performer. The girl finally stood up for herself and followed her passion, although she was constantly being put down by her rival. The tape represents strength to stand up for oneself and to 'shine.' Although we are not told whether or not the violinist prevails in winning the contest, we do know that she has beautiful, shining hair, as depicted in the commercial. The commercial portrays how although there isn't always a guarantee to shine in particular situations such as the violinist and her musical talents, one can always be guaranteed to shine by buying and using the product of Pantene.



The commercial can be viewed here.

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