Ankle Show.

We are introduced to an Old Navy commercial by a sign that says, "The Ankle Show," while five attractive women dance and sing a song about showing off their ankles by wearing Old Navy ankle jeans and flats. A man also makes an appearance during the commercial, rapping a couple of lines in the song. Some lines in the song include, "Jeans raised up, shoes down low," sang by the women, and "Alright, time to show those ankles please; those sexy little things about a foot below your knees," rapped by the man. As the women sing, their dance moves include a lot of strutting and movement depicting an emphasis on their legs, trying to show them off. At one point in the commercial, it seems that they are singing and dancing outside of an office building, attracting attention from workers in the office, as the employees are mesmerized looking out the window at the ‘ankle show’.

In this particular commercial, the company is aiming to get women to buy their ankle jeans and flats. Although it is questionable to whether all women can dance and sing like the five women in the commercial, the company portrays a guarantee that your ankles and legs will look 'sexy' in the company's ankle jeans and flats. The consumer will also not be the only one to notice their own great looking ankles and legs; others will notice as well, just like the rapper in the commercial and the office workers in the office building. Not only does one get to show off their ankles and legs but one can do so cheap as well-- at the end of the commercial the company shows prices of their products: $19.50 for their jeans and only $14.50 for their "flirty flats."

You can view the commercial here.