Clothes, Shoes and Heineken.

A Heineken commercial is introduced to the audience with a woman who is leading three well-dressed, attractive female friends through her living space. Eventually, the woman shows them what looks like a bedroom. We see the woman excitedly walk towards a double door located in the room. When the woman opens the doors we see a walk in storage closet filled with clothes and shoes. All the females scream hysterically with joy, jumping up and down, pointing and hugging each other, until a lower, distant screaming is heard. We are then taken to a scene of four well dressed, attractive men who have a rather heightened reaction to the walk in refrigerator they were standing in. The refrigerator is filled with Heineken beer, and the men are screaming, mouths open in awe while they have a similar yet more excited reaction to the beer in the refrigerator than the ladies do to the clothes and shoes in the closet.

The Heineken company is clearly aiming a target towards the male audience in this commercial. Although men may not be the only ones who enjoy and drink Heineken beer, the company uses a stereotypical 'dream' for males and females in our society to portray their product. The commercial depicts how clothes, shoes and a walk in closet fulfill the dreams of women, while a walk in refrigerator filled with Heineken beer fulfills the dreams of men.

The commercial can be viewed here.